Sho Villalba

Designer, Builder & Community Leader

Designer transitioning to Design Engineering. 10+ years in UX. Based in Cali, Colombia. Founder & Academic Director at Interface School. Ambassador at Cursor. Former Senior UX Designer on Mercado Libre's Andes Design System (Aug 2020–Mar 2026), supporting 1,000+ designers across Latin America. Built UX Latam with 35,000+ followers. 600+ designers trained in design systems and AI across Latin America.

Technology should democratize creation, not gatekeep it. Design systems are cultural artifacts—they shape how teams scale. AI amplifies human creativity—it unlocks the builder in everyone. Education multiplies impact through every person you empower.

Experience

Founder & Academic Director | Interface School | Sep 2023 – Present · Part-time

I lead the vision, strategy, and operations of Interface School. I design and teach the educational programs, open new markets, and manage key relationships with partners, companies, and communities. My goal for 2026: train 1,000 UX designers with an AI-First mindset across Latin America.

Ambassador | Cursor | Jan 2026 – Present · Part-time

I lead, co-create, and share experiences alongside the community.

Mercado Libre | Aug 2020 – Mar 2026 · 5 yrs 8 mos

As Senior UX Designer (Jan 2024 – Mar 2026, Bogotá, hybrid) I led design research, design excellence advocacy, and projects within the Andes Design System ecosystem. As Semi Senior UX Designer (Aug 2020 – Mar 2024, Bogotá) I was part of the Andes DS team, helping thousands of designers and developers across Latin America build better products, faster.

Community

UX Latam Community

Founder & Leader

Built Latin America's largest UX community with 35,000+ followers.

2019 - 2022

Education

Colectivo23 x IDEO

Design Practitioner

Workshops in user-centered design with IDEO partnership.

2023

Mentorship

Google for Startups EU

UX Mentor

Strategic UX guidance and Sprint methodology for European startups.

2019 - 2020

Education

Crehana

Lean UX Professor

Online courses on Lean UX and rapid prototyping.

2019 - 2023

Startup

Huggo App

Founder

Pet care e-commerce. 10% inspiration, 90% perseverance.

2020 - 2022

Community

Friends of Figma

Community Advocate

Promoting Figma adoption in Bogota's design community.

2019 - 2021

Corporate

AB InBev

UX Specialist & PM

Digital transformation across Colombia, Peru, and Ecuador.

2018

Origins

Early Years

QOOIN & G12 Media

Where it all began.

2013 - 2016